Hear Well. Stay Vital.


“Hearing loss is often treated as an unavoidable and relatively unimportant consequence of aging.”

Frank Lin, M.D., Ph.D.
Director, Cochlear Center for Hearing and Public Health
Johns Hopkins Bloomberg School of Public Health
Professor of Otolaryngology - Head and Neck Surgery

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The ability to hear connects us to our world in many ways. From treasured contact with friends and family to maximum performance in the workplace to physical safety. Hearing provides deep and important connections that no other sense can replace.

Good hearing results in positive health outcomes, increases social engagement, improves communication, and lowers the risk of depression. Everyone should know the status of their hearing health and how to protect it over their lifetime. This starts with a hearing check.

In 2014, the National Academy of Sciences, Engineering, and Medicine convened an expert panel to study hearing health care for adults in the United States. The resulting meetings and reportover the next two years resulted in a series of recommendations including the promotion of public awareness about hearing and hearing health care. In response, the Hearing Industries Association worked together with Hearing Loss Association of America, the International Hearing Society, the American Academy of Audiology, and the Academy of Doctors of Audiology to design, create and promote a campaign to raise awareness about the importance of an annual hearing check for consumers.

According to the National Academy of Sciences, Engineering, and Medicine, it is estimated that more than 30 million Americans have a hearing loss. As the population of older adults increases in the United States, hearing loss will become an area of greater concern. Hearing loss is a gradual or sudden decrease in how well you can hear. It is one of the most common conditions affecting older and elderly adults. Approximately one in three people between the ages of 65 and 74 have hearing loss and nearly half of those older that 75 have difficulty hearing.

The campaign, Preserve your Passion, is designed to encourage a change in behavior so that a hearing wellness check becomes as routine as an annual exam for vision, dental, physical, mammogram/pap test or PSA test.

Click here to access materials available for distribution to the public, including videos, posters, graphics and a social media guide.